who's crashing coachella?
Every year it's the #1 question.
And since we had our own surprises lined up at the Heineken House, we decided to fuel the rumor mill on Snapchat, where you could see quick clues about the next act for just a few seconds. If you guessed right, you were in the know before anyone else.
We made Heineken the first beer brand on Snapchat at a time when the platform was even more difficult to operate than it is now.
Press: Time Magazine / Fast Company
Awards: Mashies - Finalist - Best Use Of Snapchat
Role: Creative / publishing
“Again, and we can’t emphasize this enough—Exclusive. Content. Making it timely and tied to a specific event just fit the platform and users’ expectations even better.”