@mcdonalds
by reinventing the agency process to move at the speed of culture, our team of hilarious and hard-working, Extremely Online creators known as “bodega” took @McDonalds from a corny incumbent in 2020 to a consistently entertaining must-follow on social, whether promoting a celebrity-led 360 campaign, or jumping on the latest tiktok trend.
role: head of content
The work:
awards + recognition
winner: Shorty awards 2023, best brand twitter
Winner: twitter’s Best brand presence 2021
winners: courtney o’donnell + jade smith, ad age creativity awards 2022 social media manager of the year
finalist: ad age creativity awards 2022 creative director of the year
finalist: sprout social campaign of the year 2021 // “project orange lavaburst”
finalist: shorty awards, best brand Twitter
finalist: shorty awards, best brand instagram
Audience honor: shorty awards, instagram
bronze distinction: shorty awards, community management
shortlist: clio awards branded entertainment // “mcdOalds with emily zugay”